Data accuracy is one of the core pillars of Data protection, as stated by the ICO below:
At a Glance
- You should take all reasonable steps to ensure the personal data you hold is not incorrect or misleading as to any matter of fact.
- You may need to keep the personal data updated, although this will depend on what you are using it for.
- If you discover that personal data is incorrect or misleading, you must take reasonable steps to correct or erase it as soon as possible.
- You must carefully consider any challenges to the accuracy of personal data.
This does mean that any existing data you hold is going out of date faster, but Zingo are here to help, and suggest you come for a refresh.
If you would rather have a full data update, we can provide you with cost effective digital data verification or indepth contact discovery that doesn’t break the bank.