GDPR and PECR Compliance: GDPR and PECR are key regulations for data handingly and marketing compliance. The rules for B2B (Business to Business) marketing are quite different to the rules for B2C (Business to Consumer) marketing, so this quick guide will help you get a better understanding of the B2B regulations and how to work effectively.
Furlough Survival Guide – Top Tips for Starting Your Own Business: With so much uncertainty during these COVID times, it’s scary to see so many businesses cutting back on employees, with others left of furlough not knowing what’s ahead. Instead of sitting around wondering what’s coming next, you can use this time more productively to take charge of your own destiny and start your own business. Even it its a side-line gig to earn some additional income, or perhaps you want to lay down the foundations in case things go awry with the day job.
To help you on your way, here is our Furlough Survival Guide – Top Tips for Starting Your Own Business!
Expand into New Markets… Whether you want to find new trade links in the UK or overseas Zingo has the global contacts and digital platforms to get you the high quality and compliant leads you need.
Power Up Your Campaign with the 4 Ps of Marketing: First coined by Professor Edmund McCarthy in 1960, the 4ps of marketing are the cornerstones of the “marketing mix” which helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. The theory being that if implement them effectively, you will generate more sales.
Email Marketing Guide 2020 – Top Tips for Content Syndication: As long as you’re not relentlessly spamming your subscriber lists, email marketing is an incredibly powerful tool for strengthening your relationships with clients, nurturing your new prospects to engage, and keeps reminding everyone that you exist, and that you have amazing products and services to offer.
Here is our Email Marketing Guide to help you email like a pro in 2020!
Industry Needs You!… Over the past few weeks, we’ve all been bombarded with Coronavirus information, we are literally living and breathing these times. As the world is stuck in this slow spiral, we must remind ourselves that we all still have bright and vibrant futures.
With GDPR under our belts two years now, a lot of dust has settled and companies are getting used to including the right ingredients to keep their data fresh and compliant.
It’s the economy!… The Zingo research team are seeing a lot of job changes during the last quarter with job moves up 25% on the previous quarter. Although not perturbed, this does require us to paddle faster to replace those valuable leads. With diligent attention by our Northern Ireland team, all things are possible to ensure we are getting you the replacements.
Are You Targeting the Right People?… At the core of every marketing campaign is the audience you’re targeting, so it imperative to know who the right decision makers and influencers are within a company before you utilise your precious marketing budget on the campaign activity.
Working from home presents its challenges as we continue to establish “the new normal”, and as hard as it may seem we simply MUST Continue. There numerous ways to bridge the gap and overcome the challenges to maintain business as usual, and here is our 10 Top Tips guide for managing your team working from home.